To share the story behind her SS18 collection, designer Anouki Areshidze invited guests of Milan Fashion Week to the Four Seasons hotel, where she created an atmosphere of her own home!
For Spring/Summer 2018, ANOUKI - currently stocked at over 45 retailers worldwide - Anouki has taken inspiration from the exceptional spirit of the Italian islands and its cultural traits. From essential denim and ethereal shirts which can be layered up to faboulous sparky eveningwear, the collection is a complete women’s wardrobe for any kind of holiday occasion - be it the beach, a dinner or a party.
The collection’s campaign was shot in Venice (which happens to be one of my favourtie places on Earth!!) at the end of Anouki’s latest vacation. Sketches, mood boards, Anouki’s family and vacation pictures as well as her favorite MTV-era music from 90’s reflect the designer’s creative process. Yes, Anouki has gona and shared part of her summer holiday experience with fashionistas and fashion lovers and surprised us all with one heck of a vibrant collection!
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